Bo Jackson wowed fans of both the NFL and MLB. He regularly performed feats that seemed impossible for others in both sports, but it was his baseball highlights that seemed truly legendary (in my humble opinion).
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But in many ways, Bo Jackson transcended both sports to become a media phenomenon. In fact, Nike built a major advertising campaign around Bo Jackson’s multi-sport skills. The famous “Bo Knows” campaign played upon Bo Jackson’s ability to pick up almost any sport.
Bo Jackson had become one of the most famous athletes in the world. Even people with little to no interest in athletics knew Bo Jackson’s name, because his commercials, billboards, and print ads appeared almost everywhere you looked.
In an era where game-day highlights had become an institution, Bo Jackson was a one-man ESPN marathon.